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What We Do (and Why It Works)

Knowledge from brand to retailers

frntlne partners with brands to create engaging video content that showcases their products and how to sell them effectively. This content is enhanced with interactive questions and delivered directly to frontline retail teams, equipping them with the knowledge and confidence to drive sales.

Are you a BRAND that sells your products via third-party retailing?

We make it easy for brands to reach and engage their indirect retail salesforce by delivering product training in a social media-style format—fast, familiar, and mobile-first. We layer in proven real-world sales techniques, equipping teams with the confidence and knowledge they need to drive measurable results.

Are you a RETAILER that employs customer facing team members that sell other brands products?

The frntlne platform delivers product and sales training to your team like never before—quick, relevant, and built for the way they work. We handle the heavy lifting, and with no cost to you, your team gains the confidence and knowledge they need to turn training into results. Working across industries like Retail, Hospitality, Travel Retail, Pharmacy, Construction & more – we can work as a complimentary tool to your existing programs.

Are you a customer-facing team member?

Join the frntlne app today to see which campaigns you're eligible for. Gain product and sales knowledge—and get rewarded for it. We value your time, so our campaigns come with an incentive: from cash and products to prize draws. Learn, earn, and level up—on your schedule.

The frntlne team

Who We Are

We’re a bunch of ex-operators, creatives, and industry nerds who believe frontline teams deserve better tools—and that brands deserve better results.

With feet in retail, hospitality, tech, production and learning design, we’re building frntlne to solve a very real problem: untrained, unmotivated teams costing brands money.

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Mark John 

Founder

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Malcolm Booth

Finance Director

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Kyle Mantesso

CTO

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Georgia Lundy

Executive Manager

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Jess Taylor

Head of Growth

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Talia Benatar

Head of Production

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Christina Byrne

Growth Partner - Europe

Let’s Chat

Want to see if frntlne is for you?

Drop us a note - we'll show you how it works

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